00:0A10 41 F9 LEA ($0000114A),A0
Means to move 0000114A (which is a ROM address) to register A0. Not the value at that ROM address, but just the address itself goes to register A0. So register A0 becomes 0000114A.
LEA = Load Effective Address.
Means to move 0000114A (which is a ROM address) to register A0. Not the value at that ROM address, but just the address itself goes to register A0. So register A0 becomes 0000114A.
LEA = Load Effective Address.

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