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Ten Cent Beer Night was a promotion held by Major League Baseball's Cleveland Indians during a game against the Texas Rangers at Cleveland Stadium on Tuesday, June 4, 1974. O_o
The idea behind the promotion was to attract more fans to the game by offering 12 fluid ounce (355 ml) cups of 3.2% beer for just 10 cents each, a substantial discount on the regular price of 65 cents, with a limit of six beers per purchase but with no limit on the number of purchases made during the game.
During the game, fans became heavily intoxicated, culminating in a riot in the ninth inning which caused the game to be forfeited due to the crowd's uncontrollable rowdiness and because the game could not be resumed in a timely manner.
https://en.wikipedia.org/wiki/Ten_Cent_Beer_Night
The idea behind the promotion was to attract more fans to the game by offering 12 fluid ounce (355 ml) cups of 3.2% beer for just 10 cents each, a substantial discount on the regular price of 65 cents, with a limit of six beers per purchase but with no limit on the number of purchases made during the game.
During the game, fans became heavily intoxicated, culminating in a riot in the ninth inning which caused the game to be forfeited due to the crowd's uncontrollable rowdiness and because the game could not be resumed in a timely manner.
https://en.wikipedia.org/wiki/Ten_Cent_Beer_Night