In an attempt to increase revenues from ads on its platform, social network Facebook announced Tuesday that it will disable ad blocker plugins for users connecting to its service from a computer, but the social giant also promised more tools for users to manage the ads they see as reported by the NYT.
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“We’ve designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software,” Facebook’s VP of advertising Andrew Bosworth said in a statement. “When we asked people about why they used ad blocking software, the primary reason we heard was to stop annoying, disruptive ads. As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software.”
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