AdBlock has been sold, but nobody will say to whom

[dlevere]

Posted by timothy

basscomm writes:

Hot on the heels of the formation of the independent board to oversee "acceptable ads," users of the popular Chrome ad blocking extension, AdBlock, got notice that AdBlock is participating in the program, and that acceptable ads are being turned on by default.

At the bottom of the announcement, buried in the fine print is word that AdBlock has been sold, but nobody will say to whom.

[MathUser]

This sucks. i liked having no ads on youtube.

[Helder]

Money always wins in the end.

[Combusto Dragon]

[bungholio]

If the name no longer lives up to the expectation then it's garbage and should be renamed to SomeAdsBlockedExceptForThoseWhoPaidToBeSeen. Can you imagine how annoyed advertisers would be to pay to not be blocked?