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By Andrew Yoon
It may have "game" in its name, but retailer GameStop has announced plans to start increasing its focus on "gaming-adjacent" fields while lessening its reliance on video games. CEO Paul Raines dubbed the initiative "GameStop 3.0," saying that it plans on closing about 2 percent of its retail locations, while opening Spring Mobile and Simply Mac stores instead.
The two GameStop-owned retail brands focus on selling AT&T-branded phones and Apple products. According to GI.biz, GameStop plans on opening over 200 Spring Mobile stores and 20 Simply Mac stores--essentially doubling the footprint of both franchises.
By transitioning away from video games, the company hopes to be like other companies that have made similar leaps. Williams-Sonoma, for example, began as a kitchen equipment retailer that now owns Pottery Barn and West Elm. Perhaps the "stop" in their name meant that they were planning to stop selling games one day?
It may have "game" in its name, but retailer GameStop has announced plans to start increasing its focus on "gaming-adjacent" fields while lessening its reliance on video games. CEO Paul Raines dubbed the initiative "GameStop 3.0," saying that it plans on closing about 2 percent of its retail locations, while opening Spring Mobile and Simply Mac stores instead.
The two GameStop-owned retail brands focus on selling AT&T-branded phones and Apple products. According to GI.biz, GameStop plans on opening over 200 Spring Mobile stores and 20 Simply Mac stores--essentially doubling the footprint of both franchises.
By transitioning away from video games, the company hopes to be like other companies that have made similar leaps. Williams-Sonoma, for example, began as a kitchen equipment retailer that now owns Pottery Barn and West Elm. Perhaps the "stop" in their name meant that they were planning to stop selling games one day?
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