Mad Catz moves beyond peripherals and into game publishing

[dlevere]

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We already knew that peripheral maker Mad Catz was getting its proverbial feet wet in the game development business with War Wings: Hell Catz. What we didn't know is that the hardware manufacturer is also interested in Xbox 360 console-specific publishing.

Earlier today, the company announced its intentions to step into the ring with the likes of EA and Activision by formalizing an "Xbox 360 Publisher License Agreement," allowing Mad Catz the ability to publish retail titles on Microsoft's console.

"The execution of the Xbox 360 Publisher License Agreement marks an important milestone as we pursue our longer term goal of expanding our participation in developing, publishing and distributing games," Mad Catz President and CEO Darren Richardson remarked in the announcement. It's still unclear whether the company's first game - the aforementioned War Wings - will make a debut on Xbox 360 as well as the PC, or whether Mad Catz will pursue other titles first.

Mad Catz moves beyond peripherals and into Xbox 360 game publishing originally appeared on Joystiq on Thu, 07 Jul 2011 22:00:00 EST.

[lee4]

Official Mad Catz site
http://www.madcatz.com/Default.asp?Page=441

Mad Catz to Publish Games on Xbox 360

SAN DIEGO, Jul 07, 2011 (BUSINESS WIRE) --

Mad Catz Interactive, Inc. ("Mad Catz") (AMEX/TSX: MCZ) announced today it has entered into a Publisher License Agreement with Microsoft(R) Corporation ("Microsoft"). The agreement allows Mad Catz to submit games to be published on the Xbox 360(R) video game and entertainment system from Microsoft.

Darren Richardson, the President and Chief Executive Officer of Mad Catz Interactive, Inc. stated, "The execution of the Xbox 360 Publisher License Agreement marks an important milestone as we pursue our longer term goal of expanding our participation in developing, publishing and distributing games."

http://phx.corporate-ir.net/phoenix....int&ID=1582988