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Burger King exploits Twitch for cheap ads
Was a fast food chain's ad campaign merely scummy, or did it violate FTC rules?
Earlier this week, an advertising agency emerged with a video bragging about an ad campaign concept: We'll invade gaming filled Twitch chat rooms and post ads for your brand for cheap.
The attached video was exactly the kind of cringe you might expect from "brand engages with video game culture," with edgy yet inoffensive quotes, footage of fake games, and digitally altered voices.
But what looked like a fake ad concept has turned out to be very real—and after examining how Twitch works, the whole thing looks like a possible FTC violation.
https://arstechnica.com/gaming/2020/...ids-for-cheap/
Earlier this week, an advertising agency emerged with a video bragging about an ad campaign concept: We'll invade gaming filled Twitch chat rooms and post ads for your brand for cheap.
The attached video was exactly the kind of cringe you might expect from "brand engages with video game culture," with edgy yet inoffensive quotes, footage of fake games, and digitally altered voices.
But what looked like a fake ad concept has turned out to be very real—and after examining how Twitch works, the whole thing looks like a possible FTC violation.
https://arstechnica.com/gaming/2020/...ids-for-cheap/